By Sarah Goenne; Nathaniel Wilson
Title: Photographs of students, faculty and staff., 1890-2008
Predominant Dates:1920 to 1990
ID: 13/001
Primary Creator: Public Relations and Communications Department
Other Creators: Advancement Office, Alumni Association, Alumni Relations, Office of, Publications Department, Student Affairs, Office of
Extent: 3.7 Linear Feet
Arrangement: Grouped by name of the person in the photograph, or by the event depicted in the photograph.
Subjects: Alumnae and alumni, Athletics, Baker Demonstration School, Children & adults, College campuses, College presidents, Dormitories, Early childhood education, Educational methods and techniques, Elementary school teaching, Fund raising, Graduation ceremonies, Hazing, Laboratory schools, Photographs, School children, Students, Teachers, Teachers colleges, Teaching, Universities and colleges--Administration, Universities and colleges--Faculty
Purpose/Scope:
The primary duty of the Public Relations Department is to generate and distribute information about programs, people and events at the university to people in media, such as television, radio, newspapers and special interest groups. The goal of this information is to spread awareness about the university and its activities, encourage accurate news coverage about NLU’s initiatives and special projects, promote the prestige of NLU to people inside and outside the university.
The Public Relations Department work is not directed at bringing in new students or revenue. While work in the communications department may increase revenue, it is a secondary benefit and not primary.
Examples of items produced by the Public Relations department are: press releases, news clippings that are the result of press releases, news reports that are the result of press releases, interviews with reporters, official statements to the press, media/expert directories, information tools for people in the media, press kits for members of the press attending an NLU event, graduation information, Inside NLU newsletter, white papers, information/photographs from special events and other photographs of NLU.
Development, Growth (Past):
For the past several decades, the Public Relations Department was a sub-division of Public Affairs along with Government Relations and Publications. Recently these departments became part of the larger department of Marketing and Communications, which includes Public Relations, Government Relations, Publications and Marketing.
Structure (Present):
See NLU_PublicRelations_OrganizationChart.pdf in administrative histories folder.
Special considerations for organization of records:
Press releases are often compiled by an outside company and should be kept in their original order. The news clippings that result from these press releases should be kept with or near their corresponding press releases. Clippings are often assembled into binders by a clipping service. Cision is our clipping service as of 2008-10-30. These two items are part of the same process and together tell a story about NLU’s interaction
While Public Relations/Communications and Marketing are separate departments, some of their activities overlap. In addition now they are both sub-departments of the Marketing and Communications Department. Because of these connections, Communications/Public Relations and Marketing should each be their own series, but should be both physically adjacent and linked in the metadata file if need be.
Alumnae and alumni
Athletics
Baker Demonstration School
Children & adults
College campuses
College presidents
Dormitories
Early childhood education
Educational methods and techniques
Elementary school teaching
Fund raising
Graduation ceremonies
Hazing
Laboratory schools
Photographs
School children
Students
Teachers
Teachers colleges
Teaching
Universities and colleges--Administration
Universities and colleges--Faculty
Repository: National Louis University Archives and Special Collections
Access Restrictions: Most of these photographs are not digitized and can only be viewed in the archives.
