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Marketing and Communications Department | National Louis University Archives and Special Collections

Name: Marketing and Communications Department


Historical Note:

PURPOSE OF THE DEPARTMENT

The purpose of the Marketing and Communication Department is to create and coordinate advertisements designed to increase enrollment for the university as well as to boost the fame and prestige of the university.  These advertisements can be internal or external, online or offline, and can be in a variety of media such as video, audio and text. 

There are several communication types that the department will generally be responsible for including advertisements for pet projects of other departments and white papers for the university.

There are also several communication pieces that this department will occasionally be involved with including  strategic planning documents, institutional effectiveness and fund raising campaigns.

STRUCTURE OF THE DEPARTMENT

There is one Vice President of Marketing and Communication the reports directly to the university president.  There are also heads of several subdivisions in this department that report to the department's Vice President.

The subdivisions of this department are:

1)Marketing

2)Public Relations

3)Government Affairs

4)Call Center for the University (this subdivision may eventually be under Marketing)

For more information on these subdivisions, see the individual records for each.

PRODUCTS OF THE DEPARTMENT

All advertisements for the university, both internal and external, designed to increase enrollment.

All advertisements for the university, both internal and external, designed to increase the prestige and fame of the university. 

Most web site content for the university.

Most promotional photographs.

Call center records.

Graphic design projects for the university.

Publications designed to increase enrollment, prestige and the fame of the university.

Sources: Interview with Jeanne Hartig, Vice President of Marketing and Communications, on 2009-01-26.
Note Author: Nathaniel Wilson





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